So you followed your dreams and started your business. Finally, all processes and admin foundations are in place and you have a truly in-depth understanding of your new up and coming brand identity. Now it’s time to tell the world about your business! Luckily for you, marketing is constantly evolving to make life easier for the Entrepreneur. Social media now allows you to have direct access to your target audience and engage in meaningful interactions with them, and helps to establish your brand in their hearts and minds.
Social Media has truly changed the entire industry of marketing and advertising. Remember, social media can be demanding once activated – so ensure you have a solid social media maintenance plan in place. If used in the right way it will serve you, your brand, and your sales efforts well.
Which Social Media Platforms should you use for your business?
Here are a few platforms, which we recommend to you start you up. We tried most of them ourselves and can testify to its success
The Top 10 Social Media forums to consider for your new business:
This is by far the most popular social media website, boasting more than 1.5 billion active monthly users. This platform is particularly great for a small business that is looking to advertise products or events.
Yelp
Yelp is the king of reviews. While it might not be structured like many other social networking sites, Yelp has more than 140 million active users. It is widely trusted and having positive reviews and ratings on the site might actually see you acquire lots of new business.
Google+
While it’s no Facebook, the fact that it is a Google product makes it quite attractive. Google has also put in more and more resources into the platform. Its SEO value makes it a must-use tool for any small business.
Twitter’s value lies in its ability to make your posts to go viral. You can use the platform to post your business updates, recent news and more. Hashtags play an important role in building your posts momentum so ensure you use relevant hashtags.
Consider this as your online resume. You can list your business history, core objectives and skill as well as recommendations from customers. A sound LinkedIn profile might see you win incredible business offers.
This platform helps you to eliminate clutter, highlighting your products and services in a very visual way. While it works best with products, you can still use the website to show business accomplishments such as involvement in charity, travel, parties and so on. Use the platform as a push tool to other platforms such as Twitter and Facebook.
Like Instagram, Pinterest is another interesting visual sharing platform. Pin clickable images that lead back to your website. With more than 100 million users, you don’t want to ignore its marketing power.
YouTube
Besides being the second largest search engine, this site is also owned by Google and so when it comes to search engine optimization, their videos are more likely to appear on Google’s top search results. Use it also as a feedback platform.
Quora
This question and answer platform allows you to set yourself as an expert in your field. Offer consistent, credible answers and see traffic to your website increase.
Snapchat
Snapchat is an image processing application that has quickly grown in popularity. You can use this application to share promo codes, demo your products or even partner with influencers as a strategy to increase your brand awareness.
