The power of infographics (Infographic)

We all love infographics because they are fun; cool; colourful; entertaining; engaging and memorable. (You probably focused on the infographic below before you started reading this)!

In this day in age, we are suffering from information overload and short-attention-span, because there’s so much to do with very little time. Infographics go viral because they are easy to share, contain interesting graphical information that you can’t keep to yourself but spread to your peers and the majority of us don’t spend time reading. The less writing (point form) and more visual the better.

In addition to that:

– 90 % of the information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco)

– 40% of people will respond better to visual information than plain text. (Source: Zabisco)

– Publishers who use infographics grow in traffic (Source: AnsonAlex)

– Visual content drives engagement.