Why Using Gmail or Hotmail for Business Can Make You Appear Less Credible
When starting a business, we are prone to cut corners when it comes to expenses. But what we don’t realise is that skimping on important aspects now, my come back to bite us in the future. The sooner we work towards a legitimate brand, the sooner we will start earning the trust (and support!) from potential clients.
Skimping on things like a proper email account can do your brand harm. Let’s face it, it’s not really good for business when your company uses email@example.com for communication purposes and it lands up in the inbox of the CEO of a very important client. Using an appropriate and personalised email account is one of the first steps in building brand credibility.
Here is why you need a personalised email address:
You want to look professional.
Professionalism should be your business’ main objective. Just scan through your spam folder and count how many emails are from free email service providers. The reason? It is extremely easy and completely free for anyone to open an email account. But it’s not very professional, is it? Now, as soon as you have a personalised address, you immediately look more professional and ultimately become more credible.
You want to protect yourself from hackers and spam.
Hackers are always trying to find ways to hack into accounts, and with a free email account it is extremely easy for spam providers to target you! And if something goes wrong, who do you contact to fix it? Customer service is basically non-existent with free email service providers. But with a personalised email account, you are less likely to be attacked and you have the support, should you ever need it.
You want better branding.
As soon as your business name is mentioned in your email address (for example, firstname.lastname@example.org) you are automatically spreading your business or brand’s name. People will start getting familiar with your name every time they see your email in their inbox. Therefore, investing in a personalised email account will help with making your business’s name more memorable.
You want flexibility.
So, you want flexibility? With a personal email account you will be able to have all your mails gathered in one inbox, or you can have unlimited email addresses for specific departments, but still display a united front.
Don’t let a free email account hurt the credibility of your business. It should have no business in your business plan!
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