Ever wondered why some brands have such a large following on their Facebook pages? Obviously they are doing something right. Wondering how you can get there? Well, simply start by following the below 5 key points of what NOT to do on Facebook (and perhaps avoid a cringe-worthy situation!):
- Do not cross-post from Twitter.
If you have real fans, they are probably following your Twitter account as well. They do not want to read the content you posted on Twitter 5 minutes later on Facebook. Keep your content unique and relevant to the platform you’re using.
- Don’t tag random people in posts and pictures.
Stop tagging people in your posts and images. If they have nothing to do with your product, service or brand, they have no place tagged in your statuses.
- Don’t invite random people to like your page.
People get annoyed quickly on social media. They want to feel free to decide what they like and what they don’t. So stop sending bulk invites to groups and pages. If you feel that people aren’t naturally finding and liking your page, rather spend some money on Facebook Ads. This will increase your fanbase without you irritating potential “likers”.
- Don’t post things that has nothing to do with your product, service or brand
People like your page for a reason: They want to receive updates about your product or service. Leave random posts for your personal account.
- Don’t post lengthy updates
Facebook is suppose to be quick and easy. Readers get bored if they see lengthy status updates, and you might lose a potential customer or fan to the ‘scroll’. Say what you want in a sentence or two and share images and videos frequently.
Lastly, don’t ignore interaction from readers. If they’ve made the effort to comment on your page, they deserve to get some sort of reaction from you.
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