Ever wondered which local brands are most popular on social media? The answer may surprise you – some of the country’s most recognised brands don’t make it onto the top 5 or even the top 10 lists of the biggest number of followers on the major social media platforms.

Here is a list of the most popular brands on Facebook, Twitter and Instagram in South Africa.

Facebook

Knorr what's for dinner

Knorr what’s for dinner? – 8 675 366 fans

Gumtree South Africa – 866 198 fans

OLX South Africa – 715 860 fans

FNB – 642 153 fans

I love baking SA – 517 351 fans

Twitter

Samsung Mobile SA Twitter

Samsung Mobile  – @SamsungMobileSA – 212 000 followers

Woolworths – @WOOLWORTHS_SA – 156 000 followers

Samsung South Africa – @SamsungSA – 129 000 followers

Vodacom – @Vodacom – 123 000 followers

Big Concerts – @BigConcerts – 114 000 followers

Instagram

Mr Price instagram

Mr Price – 30 397 followers

Woolworths – 28 617 followers

Topshop South Africa – 15 073 followers

 

Source: Social Bakers