The social media conundrum is always up for debate, especially around the concerns of time wasting. In most organisations employees and employers have a love-hate relationship with the largest social media platform in the world – and yes we do agree that too much Facebook will ruin productivity, because it is easy to get sucked into the beautifully crafted abyss that it is. It is on the other-hand like previously mentioned the largest social media platform in the world boasting a remarkable 1.15 billion users, which is the equivalent to or greater than most countries and the tag of ‘online community’ should be reconsidered to ‘online country’.

Here are some stats you should know (based on the average person):

  • Spend ± 55 minutes a day
  • ± 130 friends
  • Become a fan of ± 4 pages a month
  • ± 80 000 sites use Facebook connect

Taking into account the aforementioned stats – having an active Facebook page should be a no-brainer. Having an active Facebook business page will allow businesses to do the following:

  • Build a relationship with customers
  • Drive sales using Facebook advertising
  • Engage customers and influence prospects

Facebook is much more than a big blue mega-corporation it connects, re-connects, updates and informs the masses with a single ‘like’, ‘share’ or ‘post’. The possibilities are endless and to unlock the full potential that is Facebook will be truly beneficial to all businesses. GroSocial has published an infographic which reflects the benefits of having a business page on Facebook.

Facebook is truly the giant of social media platforms and has hidden potential aplenty. Start building personal customer relationships and a larger customer-base today. The team at Webafrica are able to create a business page as well as craft website linking posts. Contact the sales team for more about the Facebook Boost product.


Article Name
Why Your Business Should Be On Facebook
Having your business on Facebook is a no-brainer. Creating relationships with customers and driving sales can all be done from a well managed Facebook page.