Creative: why this is important
Adwords Creatives Creative or ads are the visible result of running a PPC campaign in Adwords. When you search for something on Google you are more than...
Tracking goals with Google Analytics – Part 3
Greetings Web Africans! Who doesn’t want their website to perform better? If you’re new to these Google Analytics posts, please be sure to read my previous posts on an Introduction...
Branded Video Content – A Missed Opportunity
Behind the times In South Africa, perhaps because of historically poor bandwidth, or the (not necessarily correct) assumption that producing video is a costly exercise, branded video content...