The pervasiveness of digital media has diversified to such an extent that access to information has in many ways become obtrusive – and the reality is, that people spend most of their time online, whether it be for work or personal reasons.

Digital marketing, although varying from traditional marketing, still requires you to connect with your audience in the right place and at the right time. This means that it is now more important than ever, to channel and leverage digital channels to connect with current and prospective customers: on the Internet.

So what are the trends that your current and prospective customers pay the least attention to in 2017:

Stock Images

As consumers, we look to companies who seek to build relationships with their audience. The trust is why we keep going back, even when there are offerings that are better.

Companies have made a move away from stock images and have turned to personalised images and videos that are relatable. These personalised images provide an authentic identity and establish connections to the brand.

Banner Ads

Large banner ads were used as a distraction; however, this marketing technique has dwindled with the increase in mobile usage, where click-through rates are noticeably low.


It’s too soon to say goodbye to Twitter, but in competition with existing and emerging social media platforms, the once active platform has started to lose its market share. And although the character limit has increased to 140 (excluding images and videos), it will require a lot more flexibility to attract new users.

Fake Reviews

It is common for customers to seek reviews before purchasing a product or service, and it was for this exact reason that companies started to publish fake reviews to increase purchase rate. Consumers have become aware of the various tactics used, including:

  • Language used
  • Date published
  • Check other reviews
  • Customer jacking

Pop-Up Ads

Pop-up ads are plain annoying, and although they do work, Google has designed and implemented spiders to crawl and penalise websites that use these pop-up ads. It is also proven that visitors prefer not to visit sites with pop-ups in comparison to sites that do not have them.

It is important to remember that your website is always your main point of reference and that getting it right is the priority. So if you haven’t yet, or are still in the process of planning your digital marketing strategy, then give our web design and online marketers a call to guide you in the right in the direction.