Search engine optimisation, or SEO, is something that scares a lot of people. It shouldn't! It is time consuming and it takes a while to see the results, but it can be fun and an educational exercise. Google doesn't want to make it hard for you to do it. We walk you through some of the most important things they look out for when determining how to rank your website. Proper SEO won't only make Google happy, but the other smaller Search Engines (like Yahoo and Bing) happy too.
Having a website is a prerequisite for any business in today's times. Do you know what people are looking at on your website? How many visitors it gets? Whether it is mobile friendly and if not, why? Your website has the potential to be the hardest working, most productive employee in your company. It should be generating sales and leads not burdening your business. We will share best practices for effective websites, how to improve your current website, and how to get your business online cost-effectively.
We all know social media as a way of interacting with our friends and family. For your business it can do the same ‐ it gives everyone a voice and a platform. Social media for your business should be all about engagement with potential and existing customers. We share some tips on how to plan your social media, which platforms you should use and how best to measure its success. Social Media is not there for instant results – it's about building relationships and maintaining them.
When was the last time you clicked on page 2 to find something on Google? In the online game, being first and being seen matters. We'll explore Google's paid advertising programme, AdWords, and explain how it attracts new customers to your business and how it will help you grow with near instant results. It's an extremely powerful and flexible way of spending an advertising budget with measurable results. Let's teach you what it's all about.
The presenter was really great! Had a lot of fun, and wish I could have stayed longer!Marius
I thought the two presenters did a great job - the session was interesting, informative, and fun.Ruth
Thank you. I learned quite a great deal about managing SEO.Shameem
Great seminar, looking forward to the next one.Rachel
I loved the way everything was presented. It was so simple and had a "Small Business Website for Dummies" feel about it. I believe that was the key to the seminar as most business owners are not computer savvy and largely ignore the internet.David
Think it is brilliant when companies are willing to share information to help others.Gillian