Why are long tail keywords important for your content?

Writing for the Yoast SEO Blog, Marieke van de Rakt says:

In our view, there are two important reasons why a blogger should focus on long tail keywords: easy ranking and higher conversions.

  1. It is much easier to rank for long tail keywords than for more common keywords, because fewer websites compete for high rankings in the result pages of Google. The longer (and more specific) search terms are, the easier it is to rank on the term. Because of the vastness of the internet, it is easier to find your audience for your specific niche. Focusing on a group of long tail keywords will result in a great deal of traffic altogether.
  2. Another benefit for blogs of focusing on long tail keywords is that visitors that find your website are more likely to become regular visitors of your blog, maybe they even subscribes to your newsletter. The longer and more specific the search terms are, the higher the chances of conversion are. People who use a very specific term have a more clear idea of what they are looking for. And people who know what they’re looking for are much more prone to become frequent visitors! So long tail keywords focus on a audience, even on a very motivated audience. And that makes focusing on long tail keywords a very, very profitable SEO-tactic….

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking for exactly what they are actually going to buy.

Example: Your niche is Search Engine Optimisation and your write your main article about SEO. You then write a series of articles expanding on your niche and addressing related SEO topics, such as Marketing for Search Engine Optimisation/ Social Media Search Engine Optimisation / Search Engine Optimisation for Dummies etc. Each of the ‘child’ articles then points back to the MAIN article as a signal to Search Engines of it’s importance.

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