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What Is Google AdWords?

What is Google AdWords?

AdWords is Google's online advertising programme that lets you reach new customers and grow your business. With AdWords you can choose where your ad appears, set a budget you're comfortable with and measure the impact of your ad. There's no minimum spending commitment. You can pause or stop the service at any time.

You can reach people as they search for words or phrases (which are called keywords) or when people browse websites with themes related to your business. Your ad can appear on Google and its partner websites. With cost-per-click (CPC) bidding, you're charged only when someone clicks your ad.

Get Instant Results

With AdWords you can have your first visitors and buyers within hours. Google AdWords results are immediate. Typically, within hours of starting your Google AdWords campaign, you can expect to see increased traffic to your site. The sooner people can find you, the sooner you will see positive results in your sales pipeline.

Target Your Market (Maximum Relevance)

A great advantage of AdWords is that your ads will be highly relevant, and will only be shown to people who are looking for something related to what you're offering. You are able to target specific geographical locations, right down to a city level or even a certain radius around a location. AdWords also allows you to select specific hours during the day for optimal targeting.

Control Your Budget

One of AdWords' primary benefits is that it's extremely cost effective. You only pay when someone clicks on your ad, not when your ad appears. You decide how much you want to spend monthly, and you'll never be charged more than that amount.

Measure Your Campaign

With Google AdWords every single aspect of your marketing campaign is measurable, right down to the number of clicks, number of impressions (how many times your ad was viewed), the click-through rate, number of conversions, conversion rate, cost per click (CPC) and cost per acquisition (CPA).

Choose Your Package

Let us help you reach new customers and grow your business with highly effective, measurable and affordable pay-per-click (PPC) advertising. It gives you the competitive edge online.

R1000 – R2999 Advertising spend per month + R499/month Management Fee Contact Us Now
R3000 – R4999 Advertising spend per month + R899/month Management Fee Contact Us Now
R5000 or more Advertising spend per month + R1299/month Management Fee Contact Us Now
Not sure which package to choose? Contact our expert sales team and they will recommend one to you.

Get Going In Just 5 Steps

Choose your spend and contact us

Carefully decide on how much you can spend on a monthly basis (remember to add in the management fee) and then contact us below.

contact us
Complete a short interview

Within 24 hours a dedicated account manager establishes your specific requirements by means of a telephone interview.

Add your payment details to Google

Once your campaign has been set up, you will be required to make your first payment to Google – we will walk you through this step by step.

Sit back and relax as your campaign goes live

We will create and put the finishing touches on your campaign in order to maximise the return on your spend.

Watch your sales grow

Every month we will send you a report on how your campaign is doing, while doing monthly maintenance on your account.

What Our Customers Have To Say

Signing up with Daryl to get my website advertised on Google was easy. After paying the nominal management fee and answering a few questions about my business, my ads were up and running the next day. I have seen a nice increase in traffic to my website and a number of targted enquiries coming through. Getting busy! Sam Wilkinson @ FoodPhotography.CapeTown

I entered into a relationship with Webafrica about two months ago. From the stats, our reach has improved significantly. However, what I found most encouraging is that you have personal contact with your consultants who are able to listen carefully to your specific business model and needs. They can easily design a campaign that is specific to your demands and they do this in a friendly and accommodating manner. Paul Jacobson @ Vondis Holistic Pet Nutrition

We are highly satisfied with the service received from the Webafrica team, and with the design and continuous support offered for our website. Thank you for recommending the Google AdWords product as well. It has really had a positive impact on our business since it was launched. It really is an amazing tool for any business that wants to grow. The Team @ Smart Laser

I went to a most informative seminar presented by Webafrica. At my request they kindly took over my AdWords account at a small fee – I have never looked back! I can now spend most of my time with my worms and the horticultural side of my business. My phone rings constantly and my email is churning out requests from new customers. Bravo and thanks to the Webafrica AdWords team! Esther Bourke-Wright @ Eco Worm Farms

Thanks Webafrica for introducing my company to PPC. My business has received an increased number of enquiries and leads – our leads send emails and we also receive telephone calls. My business network is increasing each week. E-commerce has worked very well for my business so far and we look forward to increased business. Liberty Maworera @ LibLoy

Joining was simple – Webafrica handled it all and that was great. Starting off, you don't feature anywhere close to the first page of Google searches, but with the Webafrica PPC service my website is always coming up on the first page of Google searches now. I have noticed an increase in clients and enquiries. Overall I am definitely happy with the service and would recommend it. Dean Godfrey @ Odyssey: Sport Fishing Charters

Are You Ready To Grow Your Business?


It's easy! Just give us a call on 086 000 9557 or leave your details
below and one of our PPC sales experts will get in touch.

Prefer to talk to someone? Prefer to call us? Give our sales team a call and they will answer any and all your questions: 086 000 9557