Starting a business? have a business? and believe that setting up a Facebook page is adequate to address your needs, it simply isn’t, and here is why.
1.) Blurred Lines
Facebook is primarily a social network, the conversations and overall structure is very casual. This forum is not exactly in a business format, but more a social means to gather opinions and let your customers have their say. It opens the door to conversation to take place which can be a positive aspect, but unlike your website it wont keep a structured layout and formal presentation.
2.) Do You like Me?
The unreliability of results is definitely a concern, a simple like does not translate into orders or sales it shows that someone has simply clicked like, a simple quick action that can not be compared to substantial website traffic that engages your prospective clients. Likes can serve a purpose if there are a lot of them, but if your page only has one or two it’s not a great image to present.
3.) Intent
Anyone can create a Facebook page with a minimal amount of effort. Essentially anyone that has a business or wants a business can setup a page and this does not give real intention to committing to a solid business. Having a website definitely shows more interest in the business and could be a sign of longevity.
4.) Unprofessional
Your Facebook page should be secondary to your website, with social media links included on your professional domain. This will give your customers a platform to engage on, a platform that is launched from an unsubstantial place and with the credibility that it is YOUR businesses social page.
5.) Authenticity
So many pages have the same or similar names, finding the correct one is often tedious and frustrating, A web address can never lead you to the wrong address. Something that your customers will without a doubt appreciate and earn you likes that actually mean something.
6.) Reliability
It must be remembered that Facebook is primarily a platform for social interactions and whilst it can be a fantastic way to network, it is not sufficient media for a successful business. A securely hosted, professionally designed website that is properly maintained and updated can not be compared to a simple Facebook page in terms of presenting the message of your bushiness.
7.) Cover All Bases
Having both a Social page and a great website will ensure that all your bases are covered. The website will provide evidence to your customer that you are in this for the long run. The social page will give your customers a space to talk you and engage with other customers showing that you care and open to conversation. Also, if you are going to open yourself up to public criticism and worries make sure that you have the required staff and time and know how to respond, as this feature could end up causing more harm than good.
Having both a Website and a Facebook page is essential for a successful business as it allows you to speak to a diverse range of consumers across multi platforms, which will give you better scope and, allow for eclectic approach, the ability to engage in different forums and provide a substantial base for a progressive plan for your business online.
Running a successful business takes time and sometimes you just don’t have it to manage this yourself. You don’t need too. Let us design a professional website and manage your company’s social media (Facebook page) to increase sales everyday!
